Building Your Own Personalised Brand

By -
Written by Justine Hall (Chapter President)

Katrina's 5 P’s to Success: "Prior Prep Prevents Poor Performance"

At the 2018 Golden Key Asia-Pacific Regional Conference, Former Swinburne Chapter President Katrina Davis conducted a workshop on "Building Your Own Personalised Brand". She touched on the importance of managing your personal name online, as well as offline. With internet search engines like Google, anyone can find your digital footprint. 

 That is why it is so important to:



  • Be mindful of your connections and communication channels. 
  • To regularly edit and update your online presence. 


Katrina discussed how you can develop your own personal brand by creating SMART goals and a SWOT Analysis, thus enabling you to lead with your strengths. It’s also important to note, by setting your relationship circles you can better control your brand, privately and publicly. 
Other key points mentioned were the ability to adopt appropriate communication styles in different situations will help you build relationships, making you more employable. Commit to your personal brand. Start with a bang and keep on going. Be authentic! Be positive!

SMART Goals:

  • Specific: target a specific area for improvement.
  • Measurable: quantify or at least suggest an indicator of progress.
  • Assignable: specify who will do it.
  • Realistic: state what results can realistically be achieved, given available resources.
  • Time-related: specify when the result(s) can be achieved.

SWOT Analysis:

  • Strengths: characteristics of the business or project that give it an advantage over others
  • Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others
  • Opportunities: elements in the environment that the business or project could exploit to its advantage
  • Threats: elements in the environment that could cause trouble for the business or project

Comments

Post a Comment

Popular posts from this blog

Meet the 2019 Golden Key Leadership Committee!

By -
Image
Vikhyat Dhingra | President Hi, my name is Vikhyat Dhingra, but most of my colleagues and friends know me simply as Vik. It gives me immense pleasure to carry out my first act as President by formally introducing myself and offering to each of you my warmest greetings. For starters, I have been affiliated with Swinburne University for 6 years now, having graduated with a Bachelor’s in IT in 2016, which I’ve since put to good use in my day job as a System Administrator. As a lover of lifelong learning, I’ve also committed myself to further study, having recently enrolled in a Master’s degree of Network Systems specialising in cybersecurity, which I hope to complete by the end of 2020. I have been a member of the Golden Key Society since 2015. While IT has been the subject of my academic life, I have many hobbies and interests that exist outside the realm of academia and computer technologies, the first of which is my passion as a writer. I favour the forms of poetry
Read more

Backpack 4 Kidz

By -
Image
By Kevin Tuyau - Vice President Swinburne Chapter Swinburne Chapter committee members met at Swinburne University in December 2018 to create 100 stationary packs for Backpack 4 Kids Victoria. The packs were filled with pencils, pens, rulers, erasers and exercise books. The chapter also donated $300 of chapter funding to purchase the stationary items needed for the packs. Backpack 4 Kids Victoria is an organisation that provides backpacks full of essential items to children fleeing domestic violence or have lost everything in house fires. The stationary packs made by the committee will be put in the backpacks along with other items such as clothes and toiletries. A couple of days after making the stationary packs, chapter co-vice president Kevin Tuyau delivered the packs to the Backpack 4 Kids Victoria head office. The organisation's founder Sally Beard was there to gladly accept the packs made by the committee. Backpack 4 Kids started in Sally's house in 2014 and
Read more

New Members Reception 2017 - Perspective of a New Member

By -
Written by Karuna Santosa - Swinburne University of Technology Research Assistant, Pro-Vice Chancellor’s Office of Student Engagement When I received a letter in the mail informing me I was invited to join the Golden Keys International Honour Society, I was quite surprised.  I had heard of the society before but I was not aware of what it did or what it stood for as a society.  The letter provided me information about a new members’ event which I was invited to attend.  I was not sure why I was receiving an invite at this stage of my studies, my marks had always been strong and my average score was steady.  So I decided to ask staff at Swinburne whether they thought it was worth paying $100 to join the society.  Interestingly enough, everyone I spoke too encouraged me to join because they believed it was a great networking opportunity.  I decided to find out more about the society before committing myself to the new members’ event.  I did this by attending the free information ses
Read more